day 029 of 365

December 29, 2018

Ujamaa, fourth day of kwanzaa

¿Habari gani?


December 29 marks day four of Kwanzaa. The recognized principle Ujamaa (oo-JAH-mah, Cooperative Economics). Cooperative Economics as related to Nguzo Saba (En-GOO-zoh Sah-BAH) is to build and maintain our own stores, shops and other businesses and to profit from them.

Celebrating, promoting, supporting, and showing love for black business is not a trend, it’s a way of life. By now everyone knows how I feel about making sure to support minority owned businesses and brands. I won’t go into a long essay I’ll leave that for 2019. But I will put forth the reminder to support your local and national businesses and brands within our communities as people of color. We have a greater impact when we stand together and in a capitalist society our use of the dollar has a major impact on the economy.

Today’s ritual included the lighting the candles in the kinara (the candle holder) start with the black candle in the center then alternating between red and green candles. Per usual I chose to burn incense and put lay down crystals promoting energy, harmony, and awareness, again. I took some time to meditate for 30 minutes and when I was done I started creating a list of POC businesses/brands that I would try to share in 2019 in the blog and with those seeking recommendations.

¡heri za kwanzaa!