day 047 of 365
January 16, 2019
words mean things
I have the incredible opportunity to test out products and share my personal opinions. I love that I get to work with different companies and share my personal thoughts on branding, products, pricing, value, and quality, marketing, etc. With every product I get to know it becomes increasingly evident that the beauty & style industry has a very long way to go before it is inclusive. I’m not just talking about shade ranges. It’s clearly a thing in the hair industry and fashion industry.
I remember working with one brand that named this product “A” when it was clearly “XYZ“. And “A” was a keyword that would be used in POC communities. When I was going through phase I with the product I was working under the impression that this product was “A” so my responses reflected that. When they revealed what the actual product I sat there for the longest time just looking at the “prototype” thinking WTF.
So there I was at the beginning of phase II and I’m fairly confident that any black or brown woman would have pointed out at some point that this product was really “XYZ”. So, I did my thing and then in the feedback shared exactly what I thought and the loss of confidence I had in the company that couldn’t get something that simple correct. That prompted a phone call that was awkward AF.
I’m a consumer, why should I have to educate you on something that is easy research and should be a known fact?
It made me feel a way. I almost felt like maybe it was a marketing ploy to try and engage WOC or maybe cause a scandal for publicity. Because there was no way they should have been calling this product “A”. No way. No reason. It was what it was so why not call it what it was?
People…words mean things. And that’s where I’m going to leave that. If the product comes out and they still haven’t changed its name just know that this post was about that name.
Besos mis queridos,